Home task

Most advertising in ancient times was word of mouth.
Printing developed in the 15th and 16th centuries, and this increased the forms of advertising.
a)
USP is ‘unique selling points”. These are the qualities that make a product different from competitors.

use a particular products
.
30 second TV advert
increase a product’s sales

word of mouth
inscription

6.

If I knew the agency’s number, I would phone them.
If we had the choice, we would advertise on the radio.
If you were in charge of the advertising campaign, what would you do?
What would happen if we advertised before 9p.m?
If he applyed for a job in our agency, he probably wouldn’t get it.